TODAY | April 11, 2013
>>> millions of us use social media every day. whether it's for posting pictures to facebook , joining chat rooms or sending out twits.
>> some of us don't live a life.
>> what you put on the internet can live forever . and have an impact on your future. so here to help you make a very good digital first impression is fay d marchand, if i just read it phonetically in french.
>> and jennifer is a child and adolescent sigh kol jistd and the author of "choodhood recovery."
>> we've always made first impressions in person and now there's a generation that really is making their first impression online, right?
>> they don't know any difference. and it is so important. it takes three to five seconds to make a first impression in person. i say it takes five to seven seconds to make a digital first impression. let's face it, people are googling names, if you're going on an interview, 75% of hr consultants are doing a google search before you even come in for the interview.
>> you better be careful.
>> a lot of kids are younger and they put stuff up that they shouldn't. and they don't know that it's going to affect them long-term.
>> we talk about this all the time, right? teenagers, young adults are so in the moment. they think it's fun, hey, look what i'm doing. i'll show you a picture of me doing a keg stand at the party. down the road that's one of the first things that's going to come up.
>> show and tell.
>> they don't think about the fact that a future boss might see that and not look upon them favorably and they might not get a job or get into college.
>> well you can't explain your circumstances.
>> when you googled around, what did you find about young people ?
>> i started my program at new york university because my students would friend me to build out social media campaigns and as i would be their friend for a week they would forget. i would open up my facebook account to salacious status updates, racy photos, drinking photos, a kid doing i don't even want to say it on tv.
>> we want to know, sadly.
>> to think about how that impacts even your self-esteem. we hear about all of these young women who -- put these, what they think are okay photos up that then get passed around. the new thing on instagram is beauty pageants with 'tweens where they're putting up pictures of four girls and everyone votes on who is the prettiest.
>> the bullying, all the things that go along with it.
>> it's so important to be a digital parent these days. it's not, we used to teach our kids how to ride a bike and how to do the kind of simple social and emotional skills. today, parenting is, it's so important to be a digital parent.
>> what do you do, your kids on face boog and twitter. are you looking at their account every so often.
>> they don't like you looking over their shoulder.
>> what should you do?
>> you've got to be involved. you've got to be a responsible parent. i always say to parents, are you on facebook ? are you on instagram? you need to be empowered.
>> you need to be empowered and you would have rules on your child riding a bike at certain times. so there have to be rules and limits around their digital use, their internet usage . and you need to really have a conversation with them about the what the expectations are and what they will lose if they don't meet those expectations. do you take away the internet? they need it for school. but there are filters, you can block that stuff. so you have to be an empowered, involved parent.
>> thank you, ladies.
>> so glad mine are grown