TODAY   |  April 08, 2013

Has the US become an exaggeration nation?

It seems like everything you hear these days is “the best” or “the worst” or “the most.” Do people really mean that, or have we become a nation of embellishers and truth stretchers? NBC’s Jenna Wolfe investigates.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> is it just me or is everything these days the best or the worst or the most. why are we suddenly become a nation of exaggerators? jenna wolfe is here to totally undersell her story.

>> undersell totally. i have no idea what you're talking about because this story about our need to constantly creatively embellish anything and everything is going to be the greatest story in the history of the entire universe and also totally awesome . it's one of the worst allergy seasons in decades. the year 2010 , the worst allergy season in decades.

>> this is the worst allergy season ever.

>> reporter: i mean 2011 , the worst allergy season in a century.

>> could be one of the worst allergy seasons on record.

>> reporter: okay, fine, 2012 , the worst allergy season in the history of the world . so were any of these seriously the worst? or have we just become a nation of exaggerators?

>> i have the worst knees in the history of the world .

>> the worst chat we've ever had.

>> this is the worst day ever .

>> reporter: hoda that might not have been the worst day ever but possibly the worst montage. where did all of this exaggerating come from?

>> i blame donald trump for this.

>> reporter: why?

>> he was like the guy who is just like it's going to be the biggest, the best, the most fantastic show you've -- it's super, it's terrific and you're grading it. i'm not even in the show.

>> reporter: maybe we should go to the foremost exaggeration experts.

>> it's better to be fast than not be bitten by a werewolf and then you'll be turned into one and have to stay in and then you'll have to get shaved because you'll be too hot and then you're like [ growls ] which means i wish i was back to a human.

>> what?

>> reporter: that's right, i sat down to an exclusive world premiere interview with diana zorik, the star of those at&t commercials. when did you first realize that you were an exaggerator?

>> yesterday.

>> reporter: okay. so this is all kind of just coming together. what we really needed to do was hone in on young diana's technique. do you have any superpowers?

>> reporter: yes.

>> super earrings?

>> reporter: that would be super hear, like they are ears so i have double, quadruple ears because my earrings are ears that actually work.

>> reporter: that's a lot of hearing. like if you were going to give me some tips on how i can exaggerate a little bit like you, what would you tell me?

>> like if someone asks you, how much do you love someone? and you would say, if someone did ask you, this much, as big as the world, like the empire state building , that's how big as the world.

>> reporter: whoa! a lot of love! lesson learned. turns out there is one thing you can never exaggerate too much -- love.

>> reporte

>> high ten.

>> reporter: let's exaggerate and make it high million.

>> that was the greatest story.

>> in the histoi of the "today" show, i'm telling you. i set the bar super high.

>> it shows you're going to be a good mom, that's what i took away from the piece.

>> my child is going to be the greatest child in the histohistory -- i'll be kicked off every playground on the upper west side t will be perfect.