TODAY | April 05, 2013
>>> a lot of people talking about facebook 's just announced entry into the mobile phone business this morning, only it's not actually a phone. nbc's tom costello has the details on that. good morning.
>> good morning. if you have a pulse and an e-mail address there's a very good chance you're also on facebook . now, if you have an android phone, facebook wants to take its relationship with you to the next level. do you have enough facebook in your life? the company says it has more than 1 billion monthly users the world over, 600 million logon using a mobile device , so the company is going all out.
>> this is facebook home, from the moment you turn on your phone you see what friends are sharing.
>> reporter: facebook wants to take over your phone.
>> the home screen is really the soul of your phone. you look at it about 100 times a day. it sets the tone for your whole experience, and we think that it should be deeply personal.
>> reporter: that means the minute you turn on the phone, you'd be greeted with photos and messages from your facebook friends, no longer would you have to open those pesky apps. oh, something else, eventually ads will hit your facebook phone. there's a $7 billion market in mobile ads.
>> what facebook is doing with this announcement, it's trying to get a bigger piece of the mobile ad pie. it's competing with google but google is also its partner in this so google is a frenemy for facebook with facebook home.
>> reporter: facebook wants to be everywhere you are, go everywhere you go, the first and last thing you see every day, but do customers want that?
>> facebook is so pervasive now anyway and already so simple to access t seems like it's redundant.
>> i think it's pretty cool, makes it more convenient.
>> reporter: cnet's bridgette carey.
>> you have to wonder who is going to be interested in seeing advertisements on their phone. it's not exactly something you would really jump to.
>> the software will be available for users to download april 12th and it will come preloaded on htc phones later this month but, this is a big but, the homes will not be on an apple device. back to you.
>> tom costello thanks very much. something you'd want?
>> i don't think so.
>> i think it speaks to another generation.