TODAY | March 30, 2013
>>> reality star kim kardashian is known for her fashion style. lately, though, her choice in maternity wear , well, those choices are coming under scrutiny. there's also criticism about her weight gain . it has plenty of people crying foul. here's michelle franzen .
>> reporter: kim kardashian is known for her voluptuous curves, but now they're grabbing headlines for all the wrong reasons.
>> kim cannot get away from this controversy.
>> reporter: ridiculed for her too tight maternity style, the nearly six months pregnant reality star has even been compared to a killer whale . maternity wear designer rosie pope thinks it's unfair.
>> it's really healthy to put on between 25 and 35 pounds and i think it's one thing to comment on her clothing and her fashion because she is a fashion icon but completely another and totally inappropriate to comment on her weight.
>> reporter: so, celebrity or not, does fat shaming a pregnant woman simply go too far?
>> we saw it with jessica simpson . now we're seeing it with kim kardashian . just because somebody is a celebrity does into the mean it is okay to completely bash them.
>> reporter: some worry it's sending women the wrong message.
>> i think it's important to send a positive message that as long as, you know, she's comfortable and she's happy and healthy, that that's what's important.
>> reporter: the bullying culture goes way too far and it's becoming dangerous even with celebrities.
>> kim kardashian !
>> reporter: as for kim, she fired back this week on "the tonight show " with jay leno .
>> i want the rest of my life -- i'll have the rest of my life to be skinny and lose weight and i'm not worried about it. if i have a craving i go for it. i obviously want to be healthy for the baby and myself so i'm not overdoing it.
>> i think we have become so weight obsessed in society we are forgetting she is growing a human being in front of her and this is to be an incredibly celebratory time in her life.