TODAY

TODAY   |  March 28, 2013

New York Mets official is king of the butt-dial

Jay Horwitz, head of PR for the Mets, is the team’s chief communicator, but it is his relentless butt-dials – often dozens a day -- that have got players and staff talking. NBC’s Diana Alvear reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> well, if you haven't done it, you've probably been the victim of it. a random call where no one appears to be on the other end of the line .

>> what do we want to go with? pocket dialing or butt dialing?

>> the pocket dial. well, an employee of the new york mets accidentally does it dozens of times every day. even to players while they're on the field. at the team spring training home in port st. lucie, florida, good morning to you.

>> reporter: good morning, guys. jay horowitz has been the pr for the mets for more than 30 years, but now he has a new title, known as the king of the accidental phone call .

>> reporter: for the last 34 years, jay horowitz has made his living talking about the mets , but it's the phone calls his pocket makes that are getting all the attention.

>> hello? jay? you there?

>> reporter: butt dials to dozens of victims, like jay baxter.

>> his name pops up at 4:00 in the morning and you give him a call back when you wake up and he has no idea he's called you.

>> i've been butt dialed probably around close to 150 times.

>> reporter: ike davis says the calls keep coming even after the first pitch.

>> why are you calling me during the game. you see me on the field.

>> i said, ike, i have no explanation.

>> i keep it in my front pocket, i jiggle it and there you go.

>> reporter: at night, he says he has no one to blame but himself.

>> i sleep with my phone and a lot of times i accidentally call somebody.

>> reporter: all of which begs the obvious question.

>> why don't you lock your phone?

>> because i'd have to unlock it.

>> reporter: players are threatening to strike.

>> i'm not going to answer it anymore. i'm over it.

>> i think we should all start calling him at random hours.

>> why do they put up with it? team captain david wright .

>> there's nobody that cares more about the new york mets . there's nobody that works, i think, as hard -- you always walk away with a smile on your face.

>> reporter: it's not quite the legacy horowitz expected, but he'll take it.

>> professional butt dialer, that'll be on my tombstone.

>> reporter: horowitz has even butt dialed former players in foreign countries giving them an idea they might be called back up to play for the mets . that wasn't the case.