TODAY   |  March 27, 2013

Restaurant owner shames reservation no-shows

Noah Ellis, owner of Red Medicine, a top-rated Beverly Hills restaurant, is fed up with patrons not showing up for reservations and is taking his frustration to Twitter, publicly shaming the no-shows.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> for a moment. something getting buzz there. this has probably happened to all of us. you make a restaurant reservation, stuff happens, you end up not showing up.

>> the owner of red medicine , a popular vietnamese restaurant in beverly hills , decided to do something about it. he took to twitter and posted the full names of people who failed to show up for their saturday night reservations. didn't just put their names in a list, he wrote things like, "hi," and then the name, "i hope you enjoyed your girlfriend's birthday and the flowers you didn't bring when you no-showed for your8:15 reservation. thanks." another, "big thanks to names to be inserted and blank for no showing between 7:30 and 9:30 p.m . ."

>> what do we think? he's taking the naming and shaming approach, saying, look, this is why restaurants have a business problem. why sometimes they have to overbook and you end up waiting for your reservation.

>> i don't see anything wrong with it.

>> really?

>> i don't.

>> i don't either. it depends --

>> what would mr. t. do?

>> yeah.

>> well, savannah -- no.

>> first he'd build an attack vehicle.

>> listen, you don't know why the person canceled or didn't show. could have been an emergency. i've called before to cancel a reservation and no one answered.

>> yeah.

>> half the people who double and triple book, and they do things like that. and at some point, this costs the restaurant money and inconveniences other people.

>> a gamble --

>> to lose money? make us wait?

>> quickly, some restaurants take your credit card number when you make the reservation which is pretty good.

>> yeah. eventually that didn't work either. which i don't know why that wouldn't work.

>> do you know?

>> i read the --

>> she wants a reservation.