TODAY | February 07, 2013
>> you want to get into politics, you need to have pretty thick skin. actress ashley judd is learning that the hard way this morning. nbc capitol hill correspondent kelly o'donnell is explaining that. good morning.
>> reporter: good morning, matt. ashley judd has a starring role republicans are promoting. they are trying to retool their brand. the big money super pack led by former president bush senior adviser karl rove is going hollywood . not far from the glamor of the red carpet , ashley judd .
>> be a part of maintaining change and progress for our beloved country.
>> has been auditioning for a new role, candidate.
>> i will go wherever the president wants me to go.
>> consider that a welcome gift to big time politics.
>> someone from out of state who understands us hillbillies.
>> courtesy of karl rove ad team super pac.
>> there are a lot of democrats in kentucky that are really pumping air into the ashley judd trial balloon for the u.s. senate run. this is kind of a fun way to prick the balloon and show people she might not be the candidate she's cracked up to be.
>> using judd 's own words and her current home address.
>> someone who will never forget where she came from.
>> it just clicked, tennessee is home. it just clicked --
>> kentucky .
>> -- is home.
>> judd was center stage at tennessee for the democratic convention .
>> we are here to cast our lots with barack obama .
>> but if she runs in her childhood home, the red state of kentucky .
>> i am very proud to be a kentuckyan, judd would play opposite a well-known leading man, senate top republican mitch mcconnell .
>> we'll worry about the election in 2014 .
>> ashley judd responded with thanks to senator mcconnell, karl rove and their negative allies for all the attention as she considers her future political plans. republicans say after they lost a number of key senate races, the attack on judd is also aimed at reviving the confidence of gop donors.
>> it is a big message to their donors that they are in this game still, that they are going to be a force, and that they are going to play rough.
>> and ashley judd says she has not made up her mind if she will get into that race or any other campaign for political office . and this strategy from american crossroads will also target various candidates who are republicans, whether they are tea party , mainstream and so forth looking for some of those old clips and sound bites to make sure they really unearth all of that well in advance of campaigns to try to get, they say, the best candidate possible. matt.
>> kelly o'donnell on capitol hill this morning. kelly , thank you