TODAY | February 06, 2013
>>> one of the lasting images of the presidential campaign. clint eastwood talking to a chair at the republican national convention . so, whatever became of the prop that had the nation talking? nbc's luke russert has the answer. luke, good morning.
>> reporter: good morning, matt. it was clint eastwood 's prop, portraying president obama as a shadow leader that became the takeaway from the republican convention . so the question has to be asked, whatever happened to that empty chair?
>> what do you want me to tell romney? i can't tell him to do that. he can't do that to himself.
>> reporter: a remarkable moment in american political history. witnessed by millions in prime time that went viral and spawned countless parodies.
>> you shut up.
>> what was it like working with eastwood? what was he like?
>> reporter: all centered around not a person but a chair, which even had its own twitter handle. so where is that chair now? just down the street from the capital but not at the smithsonian. six months after its unscripted debut at the republican convention , the famed eastwood chair was shipped in a crate and found an unlikely home, the office of the chairman of the republican national committee .
>> all i know is that about two minutes into clint eastwood 's speech, when i realized that he was talking to the chair and the teleprompters were off, i told my wife and a couple folks that were around me, let's get that chair.
>> reporter: it's a peculiar place for a chair that many pundits.
>> being odd is charitable.
>> reporter: a humorous reminder of what can resonate with the public and social media culture that has taken over politics, something he feels republicans need to embrace.
>> we need to accept where our culture is at and be part of it. t and still spouse the good principles of our party.
>> reporter: do you think it was a mistake?
>> somewhere in the middle. all in all i would have scripted it myself, but it may just be my nature to be a little more careful.
>> reporter: the chairman says it's the most popular item in his office. everyone wants to take a picture with this here chair. you interview presidents, celebrities, athletes. if you want the exclusive, let me know .
>> now that you've been sitting in it, the value of that chair just sky rocketed.