TODAY | February 03, 2013
>>> the big game is still hours away. the company's advertising curing the game are creating buzz, samsung have been releasing online teasers. they want to peak your interest. is that leaving surprise for tonight?
>> a sneak peek of some of the more memorable ads. matt miller , president and ceo of the association of independent commercial producers.
>> good morning. great to be here.
>> the cost of a 30-second ad is $3.8 million. how does that compare for other must-see or big events?
>> it is the biggest. there is no other event that is even close. the biggest events we have have 20 million viewers. we are talking about 111 million viewers. when you put it in scale that way, the fact that we are all watch that is at the same time, and there is that water cooler and now the digital water cooler . we are all online. we are sharing it. 40% of the people that watch the super bowl will share ads. facebook friends average 118 facebook friends per person. almost 5 billion impressions ultimately through social media and everything else. now, we see the strategy of sharing before, sharing after. people talking about the response during the game. you see an absolute bargain.
>> that's why it is so expensive.
>> it is such a unique element.
>> let's look at some of these buzz worthy ads. the first is from samsung .
>> the next big thing. ideas.
>> you know, samsung wants me to be in like their big commercial. next big thing.
>> they called me in for the next big thing.
>> maybe in 1998 you were the next big thing.
>> i've never seen you this excited about something that wasn't food.
>> you make people physically uncomfortable. they gave me a phone.
>> i have one too.
>> where did you get that?
>> they gave it to me, because i'm the next big thing.
>> this makes no sense.
>> are you sure you are not here to see a guy named sam sung .
>> youtube got something like 5 million hits, a little teaser leading up to the ultimate ad.
>> the teaser went out last week. that's the first time anyone has seen the actual spot, a two-minute spot that's going to be airing in the third quarter. another little cameo there. you are going to see lebron james as well. a little spoiler alert . they took on apple big-time last year. if you remember the spoof of the lines waiting for the store to move up. it increased their market share huge. droid is by far outselling iphones and samsung in a bigger way. now, we're going to see something else in this game. they are going to be in there with blackberry for the first time ever as they go for their life support .
>> let me ask you about budweiser. they have a new tape.
>> i love this commercial.
>> look at this xhirgs. my love took it down climbed a mountain and took it down
>> i don't know if it makes me want to have a beer but it's really cute.
>> it is amazing. the clydesdales have been in super bowl commercials 23 times since 1986 . we've had this continuing story about being close and feeling emotion with the clydesdales. this one is really interesting, because the first scene, you see a foal, a newborn foal who was one week when we shot it. he is two weeks out. they are bringing the audience in through twitter and saying, help us name this foal. the winner will be the name of the horse.
>> i'm pushing hard for lester.
>> i think it is hard for them to feet the field goal clydesdale.
>> matt, nice to see you this morning. enjoy the ads tonight.