TODAY | February 02, 2013
>>> and as you heard, new orleans packed, of course, with football fans . it's the numbers behind the big gham are simply staggering.
>> that they are. we have more from new orleans . good morning.
>> reporter: erica and lester, good morning to you. when people talk it the super bowl , they tend to use adjectives that are pretty generic. the crowds are enormous or the commercials are outrageously expensive. what are the actual numbers? well, get out your calculator because here's a guide to your super bowl specifics. by the numbers, it's the 47th super bowl and the 10th hosted by new orleans . a city that knows how to party.
>> go, ravens!
>> go, niners!
>> reporter: the french quarter is already busy. on sunday, pack your patience. some 150,000 fans will fill the city. 73,000 will have coveted seats in the superdome. and even the nosebleeds aren't cheap. the average ticket price -- $3,400. the rest will hit nola's big screened hot spots for their game day fix. some are bunking not in a hotel but at the r.v. resort in the french quarter . yes, it exists. at 600 people, it's as full as it can get. they're not partial to east or west coast or jim or john harbaugh here. it's an equal-opportunity fan club .
>> i'm rooting for the 49ers. and mike --
>> i'm rooting for the ravens.
>> reporter: for those nowhere near the big easy , it will be easy to watch the game. from a front row seat to their flat screen. the most watched event of the year was seen last year by 111.3 million people. some just for the commercials. this year, 30 seconds goes for a cool $4 million. the 2010 commercials were such a bargain. only $2.65 million. of course you're eating while you're watching. chicken wing are a favorite, and experts say some 1.25 billion will be consumed this weekend. the super bowl parties, if you received an invite, plan on an average of 17 of 10 ds. then there's this number -- zero. that's what beyonce is earning, or isn't, for her performance sunday. not a dime. while the nfl covers production costs of putting on the show for the star, there's no check in the mail. yeah, so what's the production cost ? those can add up. that can be private air fare to get here, transportation for all the singers, hotels, meals, bringing in the speakers, that can reach a couple of hundred thousand dollars. that said, beyonce's probably not worried about not getting a paycheck for this.
>> probably going to be okay i think. i'm going to go out on a limb. i'm more comfortable predicting that than i would be the outcome of the game.
>> reporter: me, too. good call, girlfriend.