TODAY   |  December 13, 2012

Caboodles donates $50,000 to toy drive

Kathy Hurt, product development manager at Caboodles, announces the company’s donation of $40,000 in cash and $10,000 in after-school supplies and other products to the TODAY toy drive. She talks with Kathie Lee and Hoda about the company’s tradition of giving back.

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This content comes from Closed Captioning that was broadcast along with this program.

>> doesn't care what you are saying because she's loving what she's eating.

>> thank you so much.

>> we're going to be back in a moment. this is "today" on nbc.

>> we are so lucky to have the opportunity to spread the message of what those are all about, giving to the less fortunate, and that's why our toy drive is so fortunate.

>> it helps us to give back to some of the most deserving families in the country. kaboodle where cathy herd is a product manager.

>> we're so excited. this is our third time to be here.

>> tell us about kaboodles. it sounds like fun.

>> it is so much fun. it is a case that is designed to hold everything a young woman would like.

>> cosmetics and stuff.

>> you can put in all of your crafting things. this is our 25th birthday, and we want to give you ladies a beautiful birth day gift.

>> we want to celebrate everybody's birthday.

>> everybody wants to be empowered and wear a crown.

>> absolutely.

>> happy birthday .

>> how many of these.

>> we've actually given them out. we've given over 10,000 of them out during the year, and we also wrote a check this year for $40,000. we like to make sure everybody is covered during the holidays.

>> thank you for all you do. it is just great.

>> if you have time to donate, you can come to the plaza and donate. you can check our website for