TODAY | December 13, 2012
>>> take with brian williams on nbc. and profiling the yogurt company, chobani. it started, believe it or not with five employees a few years ago and now a billion dollar business and the founder and ceo, here to show us some toppings you can make this stuff. good to see you.
>> congratulations! we're all big eaters around here.
>> we are.
>> it was only five years ago you started this company and now it's a billion dollar business?
>> it is.
>> what's the secret?
>> work hard, make great products and believe the consumer will take it to the next place. that's what we did.
>> what are we looking at here?
>> we opened this store in soho, we tried to bring the yogurt to the next level. you can do a lot of stuff with yogurt. what you have here is blueberry, we call it with walnuts and seeds and awesome yogurt.
>> flaxseeds, right? here is a peanut butter yogurt, right?
>> i broke up with peanut butter .
>> i didn't.
>> what is this?
>> this is my favorite, pistacio, mint and some chocolate in here.
>> this is great, too, savory, cucumber?
>> that's right. this is another way to enjoy yogurt, it doesn't have to be sweet, it can be savory. mint and olive oil and have as a dip. it's delicious any time. yogurt we hear, yogurt is the king. it's to be celebrated. it's simple, pure, high in protein. everything else simple stuff around it. it can be awesome.
>> good luck with the soho store, look forward to seeing your profile tonight.
>> you made a billion dollars?
>> there you go.
>> there is a profile of chobani billionaire with brian williams at 10:00 p.m .