TODAY   |  December 05, 2012

Essential Bodywear announces TODAY toy drive donation

Carrie Charlick, CEO of Essential Bodywear, and Marcia Cubitt, its president, announce the company’s sixth annual donation to the TODAY toy drive, providing undergarments for women in need.

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>>> we are starting the 19th time of our "today" show drive, an annual event, great contributors here as always including some folks from essential body wear, marcia is the president. thanks for being here.

>> thank you.

>> this is the sixth time you've been donating body wear products this year.

>> that's right. yes. we're so excited to be a part of this every year, but this year more than ever because of the testifies tags with hurricane sandy we're able to give back things women need in their everyday wardrobe. so we're happy to be a part of it.

>> what kind of things are you contributing?

>> bras, panties and shape wear . just the foundations, the gift of a lift. that's what we're giving to share.

>> listen, it's always great to have you here. we appreciate you supporting. it is especially important this year. a lot