TODAY | November 29, 2012
>>> the rockefeller center tree outside is lit for the holiday season is officially here and our toy drive is in full swing.
>> we have wonderful toy companies helping us out.
>> usually your mom is with us.
>> i get to be here with you and i am so excited.
>> you are a crafts company.
>> we are. we are donating over $300,000 worth of crafts supplies for families and kids all over the united states .
>> why do you do it every year?
>> there is something magical that happens when kids and parents sit down to create. i know my kids love to create things, gifts really for us as parents.
>> they love to give you something. they are so proud, aren't they?
>> and thank you for coming and thank you for all you do.
>> we know your mother is right over there.
>> and thank you for your cool hairdo.
>> thank you.
>> you can contribute to our toy drive in person or make a donation from home. check our website for details.
>> tomorrow, raffle macchio and why kids lie.
>> and some adults.