TODAY   |  November 26, 2012

Thirty-One Gifts kicks off TODAY toy drive

The 19th annual TODAY Toy Drive kicks off with a $5.4 million donation from Thirty-One Gifts, including backpacks, purses and blankets for teenagers and moms in need. Cindy Monroe , founder and CEO of Thirty-One Gifts, is joined by her children, who express their thanks to be able to give back.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> today is the first day of our 19th annual holiday toy drive. every year we work with more than 200 family charities all over the united states to make the holidays bragter for children in need .

>> one of our partners is 31 gifts. its founder and ceo is here with two helpers.

>> so nice to see you, this is your second time with us, right?

>> been here a couple times.

>> tell us about the gifts you guys are giving.

>> we have several gifts, some gifts for teens and the mom. real functional items, back packs, sacks, things like that. we give to over 75 different organizations. what's also exciting about 31 is we have thousands of our sales reps that are actually the elves that help the toy drives take some of the products. we not only give the products, but we help deliver them. that's a blessing.

>> what's it mean to you guys to be a part of it?

>> we are just so blessed. it's such an amazing opportunity to be able to give back and have an impact, no matter how big or small.

>> look what good kids you raise.

>> are you as nice as your sister?

>> thank you, guys, so much.

>> happy holidays. god bless you all.

>> donate gifts on our plaza until december 21st . please, help out.

>> have a great day. god bless .