TODAY | November 20, 2012
>> all right. let's check in with al roker who is out by the rock center tree. hey, al.
>> thanks so much. we are out here by the tree. of course, a lot of stars make their way to rockefeller center . there's one that really counts. best known for their jewelry and giftware collection, the folks adorning the star for the ninth year in a row, helping us out here, jennifer hinkel in charge of communications. jennifer , nice to see are you? this is a big star , tell me about this.
>> nine and a half feet tall. it has 25,000 swarofsky crystals.
>> what makes this different?
>> this is the ninth star, made a few upgrades over the year. now has l.e.d. lighting so it's energy efficient .
>> okay. and when do they put this thing up?
>> later today. craned up to the top.
>> very cool. jennifer hinkel, thanks so much. folks can see the beautiful star all lit up on november 28th , 8:00 p.m . right here on nbc. savannah guthrie and i lighting the tree, and, of course, at 8:05 it gets light and at 9:15 i get