TODAY   |  November 20, 2012

Swarovski unveils stunning star to top Rockefeller tree

Jennifer Hinkle of Swarovski reveals this year’s Rockefeller Christmas tree topper, a glittering 9.5-foot tall star adorned with a whopping 25,000 crystals.

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This content comes from Closed Captioning that was broadcast along with this program.

>> all right. let's check in with al roker who is out by the rock center tree. hey, al.

>> thanks so much. we are out here by the tree. of course, a lot of stars make their way to rockefeller center . there's one that really counts. best known for their jewelry and giftware collection, the folks adorning the star for the ninth year in a row, helping us out here, jennifer hinkel in charge of communications. jennifer , nice to see are you? this is a big star , tell me about this.

>> nine and a half feet tall. it has 25,000 swarofsky crystals.

>> what makes this different?

>> this is the ninth star, made a few upgrades over the year. now has l.e.d. lighting so it's energy efficient .

>> okay. and when do they put this thing up?

>> later today. craned up to the top.

>> very cool. jennifer hinkel, thanks so much. folks can see the beautiful star all lit up on november 28th , 8:00 p.m . right here on nbc. savannah guthrie and i lighting the tree, and, of course, at 8:05 it gets light and at 9:15 i get