TODAY | November 19, 2012
>> holiday season is now approaching, or it's here really, and that means it's time tore our 19th annual "today" show toy drive.
>> we'll start taking donations here on the plaza next monday and as always, celebrities are elves and will be helping to take your donations.
>> if you're wondering where the gifts go, kids across the country, needy kids, including these kids at the puerto rican family institute right here in new york city , so we really hope you'll pitch in and take part this year.
>> we should mention one of our most generous partners is the direct selling association . amy robinson is here along with her two little helpers, kaitlin and a.j. good morning to all of you. nice to see you.
>> good morning.
>> you've been so generous in the past. what are you doing this year?
>> happy to be here for the ninth year with $17 million in donations, and it's great to be here and give back.
>> many of the direct sellers who work for you is moms and this is important message to make sure that kids have a gift at