TODAY   |  November 19, 2012

TODAY kicks off 19th annual toy drive

Amy Robinson from the Direct Selling Association, along with her two children, announce this year’s TODAY Show toy drive, which will collect toys on the plaza to put smiles on the faces of hundreds of needy children.

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This content comes from Closed Captioning that was broadcast along with this program.

>> holiday season is now approaching, or it's here really, and that means it's time tore our 19th annual "today" show toy drive.

>> we'll start taking donations here on the plaza next monday and as always, celebrities are elves and will be helping to take your donations.

>> if you're wondering where the gifts go, kids across the country, needy kids, including these kids at the puerto rican family institute right here in new york city , so we really hope you'll pitch in and take part this year.

>> we should mention one of our most generous partners is the direct selling association . amy robinson is here along with her two little helpers, kaitlin and a.j. good morning to all of you. nice to see you.

>> good morning.

>> you've been so generous in the past. what are you doing this year?

>> happy to be here for the ninth year with $17 million in donations, and it's great to be here and give back.

>> many of the direct sellers who work for you is moms and this is important message to make sure that kids have a gift at