TODAY | November 17, 2012
>>> twinkie fans are rushing the stores these days with word that their maker hostess is going out of business . you really ordered your own stash?
>> i ordered 100, because i figured that will last me for the rest of my life. this is my single favorite junk food indulgence, so the thought of it going away is driving me crazy. now that they could be going away, people are trying to get their last taste of the sweet favorite. it's being called the twinkie apocalypse. the sad ending for the snack with the creamy middle has many up in arms.
>> all my life, i've been eating hostess cakes. i don't know what i'm going to do without them being here. this is going to be a sad home for me.
>> it's a sad day. it's been in business for so long.
>> i'm going to be upset. i grew up with twinkies.
>> reporter: across the country, twinkies along with other hostess snacks have been flying off store shelves and landing online, becoming one of the hottest commodities on e-bay. the starting bid for a single twinkie , $5,000, and if you want ten boxes, a whopping $1.5 million.
>> the twinkie represents certain nostalgia.
>> what do we have? hostess twinkies.
>> its going away is something that makes people feel like an era is over.
>> you get a big delight in every bite of hostess twinkies.
>> i love them.
>> because they're so delicious and they have cream.
>> and what do you think? how do you feel when these are going away?
>> they're a childhood memory.
>> so what are you going to do now that you can't get them anymore?
>> i don't know. maybe write a letter to them.
>> reporter: while some aren't commenting on the letter.
>> this is a setup. i am not answering questions on twinkies.
>> others have gone all out.
>> save the twinkie . save an american icon. i'm wendy williams and i approve this message.
>> reporter: a few brave souls are preparing for twinkie 's twilight.
>> it may be time to say goodbye to the twinkie . i feel sad about it, i'm heartbroken, but i do feel like we're a strong enough country to move on from it.
>> reporter: that may not be the end of the line for twinkies. there are several companies rumored to have an interest in buying hostess. this isn't just about saving a brand, but also the jobs of 18,000 workers who will now be unemployed.
>> there's a lot of brands here. can we settle something right now? i said -- earlier i said yo-hos. and this guy says -- this is ivan, he says they're not called yo-hos. either yodles or ho-hos. wasn't there a yo-ho? i think there was one.
>> if you take half of one, half of the other.
>> okay. all right, mr. kay, maybe you're right. never mind.
>> all right, thanks. by the way, if i need a sweet tooth fix --
>> it's going to cost you,