TODAY | November 03, 2012
>>> let's begin with the road to recovery after sandy. across the country, everyone from electric workers to local charities are rushing to help folks here in the northeast. but few companies are mobilizing quite like the country's largest home improvement chain. gabe gutierrez takes an inside look at home depot 's war room .
>> reporter: in haslet, new jersey, home depot 926, relief has arrived.
>> it's great. it's a great feeling.
>> reporter: this new shipment of generators is devoured in just a few minutes.
>> so much relief. as of right now, we have no idea when our electric is coming on.
>> we have a sick baby and we're trying to take care of the baby.
>> reporter: so how does a company move millions of dollars in merchandise to a storm-ravaged area?
>> we've basically been going around the clock.
>> reporter: the journey begins more than 800 miles away in suburban atlanta. here in this command center . or what the home depot likes to call its war room .
>> awesome, awesome, awesome.
>> that's exactly the way you want to think of it, as a war room . we've got folks here 24/7 focused on making sure that we get the right goods to the right place at the right time.
>> reporter: about 350 people in several rooms, actually, take emergency orders, monitor news reports and social media , and figure out how to stock stores in ravaged communities. doug spiron says the company has already spent more than 5,000 truckloads since last tuesday.
>> there's a high level of urgency.
>> reporter: of course the people in this room aren't the only ones facing a logistical nightmare after sandy. other private companies and federal agencies across the country are working overtime. lowe's, home depot 's biggest competitor, the also on the move, sending more than 1,500 trucks to the northeast. elsewhere, the georgia national guard has launched 20 members and two helicopters.
>> this is what we train for.
>> reporter: and at fema's distribution center in atlanta, they're putting their severe weather experience to good use.
>> in the southeast, we have so many disasters that we're just accustomed to doing this.
>> reporter: back at home depot 's headquarters, they're also used to it. from this war room , they fight a battle of logistics, bringing relief --
>> reporter: one generator at a time. for "today," gabe gutierrez, nbc