TODAY | October 26, 2012
>>> a new commute, surfing the streets of new york city. the stunt was the brainchild of two viral video artists, the cow founders of a company called think moto. they are here to explain how they got me to risk life andlism and how they discovered the recipe for making viral videos . good morning.
>> good morning.
>> i didn't actually steal that guy's newspaper. he was in on it. talk to me about this company you've created. you make these videos. you hope they go viral, and you do it for clients. how does it work?
>> well, what we do is we take a particular concept out of a whole movie or tv show or even a product, narrow it down and make a whole story out of one particular thing that we find very appealing.
>> so, are they commercials? they are a hybrid. entertaining marketing videos at the end of which a product or a film is promoted.
>> now, a lot of your videos have gone viral, gotten millions of views. are you basically making that guarantee to clients? can you do that?
>> i don't think we can. we don't guarantee a view, but what we try to do is there's enough video out there, a baby doing something, dog or cat funny, but we try to be really innovative and want to put it together in a really entertaining way. that's why it goes viral and people love it.
>> we were seeing the one there with people underwater. that was for a watch, right? people come to you and say we want to sell this watch. what can you do with it underwater, is that what it is?
>> exactly. we just come up with a really entertaining concept. for instance, the movie "chasing maverick," we came up with the idea which aired, comes out today in theaters did, these surfing videos.
>> these gadgets like the one natalie had on her head with the ipad and my surf board and you've got a helmet that actually shaves your head and a popcorn machine that shoots popcorn this your mouth, you've got like a cue from james bond movies that comes up with him.
>> we come to him and tell him the craziest ideas so he says i know exactly how to do it.
>> it's not camera tricks. that will shoot a piece of popcorn at me if i say pop.
>> no special effects . we make it. have a guy who does all our gizmos, and every time we walk into a door he shakes his head.
>> this is a new frontier of advertising is what you're telling us?
>> go back, we go back and make -- we're going to build a nightclub on the water and can you go in and go in with breathing helmets.
>> i had a blast shooting this. about it at 3:30 in the morning, most of it, here on the streets of new york and you guys couldn't have been more fun to work with.
>> the crew started calling you mad matt, pretty outrageous.
>> can you imagine surfing the streets later on when it gets more busy.
>> don't try, that by the