TODAY | October 23, 2012
>>> back now with more of "today" on this booze day tuesday. time for our main event . three lucky ladies who are bored with their hair are going to get a new look.
>> heading to the rescue is the one, the only louis licari.
>> waited a long time.
>> it's from the billboard charts , that song.
>> what are the main complaints you're getting, you've seen a lot of women, obviously, sick of their hair.
>> that's just it, they are sick of their hair. they want change and don't know how to afraid it.
>> they are afraid of it.
>> yes, because it's safe. it's safe. so what i'm telling everyone is go a little bit out of the safety zone, even if it's the smallest change. always keeps your looks up to date.
>> sarah, 51 years old from long island, new york. works full time , describes her hair color as mousey brown and scraggly. this is her before look. come on out, let's see what louis did to you.
>> nice, beautiful! you kept it long-ish.
>> yeah. makeovers don't -- you don't have to look totally different, but, boy, does she look different. ray gave her this great haircut, slightly layered around the face, but gave her bangs, this fashion edge. her hair, look at it, it turned mousey. she played with hair color herself. it was lighter, darker, all these colors, turned into no color. i made it into this great-looking blond and it looks younger, edgier.
>> look at it, you're blond.
>> he's a genius. i love it.
>> good job, all right.
>> let's move on to dr. dr. josine vikka. she's in her 40s from brooklyn. she neglects her hair because of her career, she usually cuts her hair once a year and has never colored her hair.
>> here is her before picture. all right, come on out. let's see what happened. wow! okay.
>> oh, my goodness.
>> you look great.
>> oh, my gosh.
>> josine is one of the rare obgyns who delivers the babies herself. she doesn't think about herself at all.
>> she should, look at her.
>> look at her!
>> i gave her a little help. these are highlights, cut above the collar, has movement. it's modern, edgy. because her hair is naturally curly, she can jump out of the shower or she can wear more styled and finished like this.
>> moving on to our third lady.
>> shannon is in her 40s from new jersey. she works full time in a local government office . she has four kids, two in the military. she's been coloring her own hair the last eight years and has had the same hair style since high school . here's the before shot. all right, shannon , come on around. let's see what we've done.
>> oh, nice! have a seat. beautiful. tell us.
>> okay, now shannon colored her hair at home. this is one of the most common hair color mistakes when you color your hair at home. obviously, what happens is your hair becomes progressively darker and darker. it's almost black. black is a very harsh color. once your share dark, you have to short softening it up. i made her this chocolate brown. ray gave her this textured bob, swept-away bangs. it's a simple haircut, but it's modern and edgy. she can wear it and this is wash and wear. all the makeup was done by enid. her big trend, little bit of purple on the eyes makes everyone look up