TODAY   |  October 17, 2012

Honey Boo Boo hits the road on media tour

Seven-year-old Alana Thompson, known as Honey Boo Boo, stars in one of the most-watched shows on cable TV, and her unique personality is now garnering even more attention, thanks to a series of interviews on “Access Hollywood,” “Jimmy Kimmel Live,” and more. NBC’s Gabe Gutierrez reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> back now at 7:49 with a 7-year-old taking america by storm. honey boo boo 's show is among the most watched cable tv . hard to keep a straight face. going to be honest. honey boo boo is drawing more attention for her latest series of interviews. more now from honey boo boo 's hometown. drink when you hear me say honey boo boo . gabe, good morning to you.

>> reporter: savannah, good morning. in a state most people haven't seen anyone like honey boo boo , but she is keeping busy endorsing a presidential candidate and beating up on ryan seacrest , sort of.

>> horny boo boo child.

>> reporter: like it or not, honey boo boo is on a roll. this pillow fight on " access hollywood " part of a media tour following the first season of tlc 's "here comes honey boo boo " which premiered in august and ran for eight weeks. during the interview she also took out her aggression on a ryan seacrest doll.

>> oh.

>> i came out of it thinking this kid needs discipline in a major way. i can't laugh at this. i can't endorse this, but no question it's a phenomenon in television.

>> this is my crazy family!

>> reporter: the 7-year-old whose real name is alana thompson first hit is big on another tlc show, "toddlers and tiaras," her unique personality spawned the spinoff. it's filmed in rural georgia east of macon and it documents the life of alona, her mom and dad and three sisters and now she's taking her antics on the road.

>> you better redneckognize.

>> came a day after " jimmy kimmel live . ".

>> the who are you going to support for president, mitt romney or barack obama ?

>> barack obama ?

>> so you're supporting barack obama ?

>> reporter: probably not the endorsement the campaign had in mind but then again this pint-sized star is anything but shy. on los angeles station ktla this week she took the interview in her own direction. are people laughing with you or at you?

>> i'm sure there's those who are laughing at us. we're laughing at ourselves, too.

>> reporter: last month even anderson coop her a tough time keeping a straight face.

>> you better redneckognize.

>> i see were there's problems when you put a 7-year-old child on tv. see the exploitation factor but as a society we're not going to stop doing it.

>> reporter: alana's mom is putting the salary in trust funds for each of the kids and donating some of it to charity.

>> some goes to our community outreach charities like the ur brand.

>> reporter: but for now this pop culture phenomenon is showing no signs of slowing down. tlc has already picked up several more episodes of the show. there are several holiday specials in the works. savannah?

>> okay. well, gabe gutierrez, thanks so much.

>> she has a lot of confidence, for a little girl her age.

>> matt, thoughts?

>> nothing good can come out of asking me my thoughts on this.

>> shall we move on?