TODAY | October 15, 2012
>>> back at 8:46. this morning on "celebrating la vida latina ," an up-and-coming fashion designer who is experience includes more horses than fabric. this fashion designer grew up more than 5,000 miles from new york city . born and raised on her family's ranch in uruguay .
>> been there since the early 1800s before uruguay was really uruguay so it's quite a special place to grow up.
>> what was it like growing up, the goucho life on this ranch in uruguay ?
>> all i knew was ranching, horses, cattle, sheep, i rode horses all my life.
>> even as a little girl surrounded by horses and sheep gabriela gravitated towards fashion.
>> i've drawn shoes and dresses since i'm a little kid, and i remember watching cinderella for the first time and, you know, that scene where they make the little mouse with the dress, i went to my grandmother lace sleeping gowns and cut them up.
>> so you have been living the cinderella story in a way.
>> yes, yes, yes, i think so.
>> her cinderella story began in 2004 when a t-shirt company in brooklyn and just $700.
>> my mom on a horse, and she's very like natural. used to ride rodeo, so with did an illustration based on that image and then we created it on t-shirts.
>> from t-shirts to her present day collection for her brand she called candela.
>> a hispanic name that means light. has different means all across america. in the caribbean it's like there's enough life and where i come it's a light, joyful name.
>> and that joyful spirit is captured in her clothes. these shoes are based on an embride which which my grandmother did in the tunic collection.
>> she's shown her collection at new york fashion week three times.
>> describe it me that your feeling of showing you're mainstream. you're there with donna karan and marc jacobs .
>> the excitement, the day of the show i'm very relaxed. i've done all the work, and now i have to enjoy the moment.
>> what does being a latina designer mean to you?
>> it means following other great latina di designers.
>> "harper's bazaar" featured gabriela in their magazine this month.
>> this is a very tough business to crack, and i think what's so wonderful about gabriela is now candela is beginning to make a mark in the fashion world, and it's now one that top fashion editors are noticing.
>> and this city girl still goes back to the countryside.
>> i go very often. i have a working ranch there with my brothers, so, yeah, it's my second job. that's my dad with his whole goucho regalia, his big mustache obviously.
>> he's a real goucho?
>> he was.
>> he tattooed her father's ranch symbol on her wrist so she wouldn't forget where she came from, an her designs prove she never strays too far.
>> we are an american brand with a uruguayan designer.
>> and-for-more an gabriela and other designers as well head to nbclatina.com. up next, country star tricia yearwood cooks up some southern favorites, but first, this is "today" on nbc. >up