Walmart tests same-day delivery for online orders

>>> of course not even halloween, but the holiday retail wars are heating up. walmart is going after amazon.com, testing same-day delivery for online orders. let's get to more. janet, good morning to you.

>> reporter: hi, savannah, yeah, you've got the two giants of retail duking it out for the holiday dollar. and because the shoppers love the convenience of buying something from their home. but we love that instant gratification of getting hour hands on it right away. whomever masters the same-day delivery will be the real winner.

>> reporter: that's the sound of the way we often shop these days. online and from the comfort of our home. internet purchases were a $200 billion pie last year and a slice of it is heating up the holidays. walmart , the nation's largest retailer wants to feed the need for instant gratification , testing a $10, same-day delivery on some 5,000 products. everything from toys to flat-panel tvs, all without having to look for a parking spot.

>> i think it's a great idea. i really feel that's going to be real competitive advantage for them, especially going into the holiday season .

>> walmart to go as they're calling it is a shot across the bow of amazon.com, the world's largest online retailer , which itself is aiming for a same-day delivery. the seller's going head-to-head.

>> one thing i like better about amazon versus walmart is the actual -- the layout of their website. i think it's a little bit easier to follow.

>> because i know walmart and i'm comfortable with walmart , i trust them more than amazon.

>> reporter: walmart 's testing the service in minneapolis, philly, northern virginia , and adding san francisco area next month. amazon already offers same-day on products in ten cities, including boston, chicago, vegas, and seattle. the fight for those point and click dollars could come down to the old real estate rule of thumb . location, location, location. it's early in the testing, but with 4,000 stores, walmart could conceivably offer same-day almost everywhere. by year's end, amazon's distribution centers will total about 60.

>> whether you started out online or you started out in store, you have to straddle both of those spheres. and you have to do it well if you want to win those consumer dollars. and walmart realizes that it's going to have to play ball with amazon. it's goliath versus goliath.

>> reporter: there is no guarantee that walmart is going to roll this out nationwide. and in fact, analysts suggest it could be financially risky. because when you're offering just $10 to ship something and you're offering to ship flat-panel tvs, well, savannah, you don't need an analyst to tell you that is not going to be a money-making transaction. at least that one.

>> you've got to love the