TODAY | September 26, 2012
>>> have you ever looked the rate stars like kim kardashian and bethny frankel and say how did they get so rich and famous ?
>> they built an image and a brand, and you can too says the executive editor of "cosmopolitan" magazine. a five-part plan to help you start raking in the cash.
>> supposed to find the thing first of all you are passionate b.
>> you probably already have a thing you love doing, neighbor is shopping for shoes, but start thinking like a brand. you want to get really specific. don't want to be one of a million shoe bloggers out there, get specific, neighbor is finding sexy size 9 shoes, sexy, that specific is and make sure you're solving a problem. are there other people thought who are going to want the same thing because then they will naturally --
>> how would you knee at first though?
>> something you care about and you want to --
>> you can find it.
>> there will be other people.
>> you say be the master of your domain .
>> uh-huh. you need a place to send everyone, a website, right? and really easy to do. first, you need a name. all the good names are already tablen a good formula is use your name plus your passion so maybe hoda's sexy size 9 shoes.
>> 9 1/2.
>> 9 1/2. i actually guessed 9 1/2. and then you want a fun tag line that tags person eigh s personality, big feet, big sexy .
>> nothing says sexy like that. sexy boat he s.
>> this is important. make sure you use the same keywords in your website over and over again, the more often you have sexy size 9 shoes, the higher you will come up in a google search .
>> what is the three-part formula?
>> using social media , now you have your home base, pretty easy to set up, now you need to drive people to it, what social media is about, you need to use it strategically, facebook is like a personal, intimate environment, you want to have conversations with your fans, ask their opinions but twitter is just about spreading great information, you want to send videos, pictures, links to interesting articles and it will have your name on it, bring people back to your site.
>> sometimes people feel like those things are pushy, like is there a way that you can send something out that you intrigue people and they kind of lean in and they go to --
>> it's got to be good. don't send boring tweets. don't -- it has to be related to what you're doing --
>> cut through all the noise out there.
>> people need to want it. but if you're solving a problem for them and really speaking to a need, they are going to want to get those tweets.
>> when you say rich and famous , how rich can you get on being a blogger?
>> so let's sway the shoe example, you start to build a following. people start coming to your site who also have big feet and want to wear sexy shoes. you get a sponsorship, maybe somebody like 9 west or cole haan who has that size and has sexy shoes who want to sponsor you, that's where the money starts coming in.
>> okay. okay.
>> the final step is --
>> something brand marketers call piggybacking, use people already well known for doing something like what you want to do you use their fame to raise your profile. comment on their blog or website and include the link on your website when you comment and people will go there and like your perspective and what you say will then check you out. you want to retweet their tweets so people associate you with their name and then you also want to invite better known bloggers to do a guest blog on your site, which people are often happy to do because they're flattered.
>> i know it's not just me. must be one more person out there who just thinks people blog today and don't live. is anybody living a life or are they just blogging about other peoples' life?
>> if you spend all your time shopping for shoes that is a true, real organic blog.
>> i see what you say. you know what my concern is, just because so much more comfortable with machinery that we won't know how to talk to a human being the next time you are with one.
>> i think you can marry the two experiences for sure. the best blogs are human beings who are out doing things.
>> yeah, not just sitting in the house.
>> there you go nikki.