TODAY   |  August 25, 2012

Apple awarded $1 billion in Samsung patent battle

Digital lifestyle expert Mario Armstrong explains the jury’s decision that Samsung was violating Apple’s patents with their Android smartphone, the impact on innovation, and what this verdict will mean for consumers.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> the folks at tech giant apple have big smiles on their faces today. last night, a jury awarded samsung to pay apple more than $1 billion in a patent lawsuit, finding that the company had ripped off the design of apple's iphone and ipad. so, what does that mean for you? mario armstrong is "today's" digital lifestyle expert, here with us. mario, good morning.

>> good morning, tamron. how are you?

>> it's interesting. these numbers. for every iphone sold worldwide, more than three smartphones running android are installed.

>> that's right.

>> we seem to talk more about the iphone , but nonetheless, those are the numbers. the jury decided that samsung 's android smartphones violated apple's patent. what did the jury decide was ripped off?

>> they decided really specifically four different things, and it's really the functionality of the phone itself more than actually how it looks. and i think a lot of people are getting caught up in the design and the look of it. it's more about what it can do and how it operates.

>> so, for example?

>> yeah, for example, there's a little feature that's called a bounceback, and i'm going to try to show it on this phone here. when i scroll my hand up, and like, you can see that little bounce?

>> yeah.

>> that's something that the iphone is claiming they created first.

>> and the jury bought that they invented it.

>> that's right, and they invented that. also, the pinch-and-zoom, things used for photos, that, too, is another infringement that apple is saying we created that and we have a patent for that.

>> so, samsung 's calling this verdict a loss for the american consumer. what does that really mean?

>> well, you know, i think it means a couple of things. they're saying, look, there's probably going to be more litigation than there will be innovation, from their perspective, and they're saying this may make it harder, it's going to make it very much harder for samsung and other companies to differentiate themselves maybe in the market. but for consumers, really, that should be a good thing.

>> why?

>> having differentiation and uniqueness brings competition into the marketplace, not copycatting.

>> so, competition in bringing down the price or competition in meaning we might be better technology in all of our smartphones ?

>> i think it's both, but i think it's certainly not about price in this particular instance. we're talking about design, usability, the user interface, so it's more about the invention, the innovation of a design of the product itself not being copycatted, which i think is good for patentright holders to be able to say if we have a patent on something and it's original to us, we should be able to have protection.

>> lawsuits, $1 billion, somehow that ends up trickling to the consumer. i'll be honest, whenever you hear that figure, you think somehow, i'm going to get stuck. is that true?

>> well, i think we'll see in the short term some issues with samsu samsung 's phones, specifically that are on the market that are infringing on this patent. if the decision is upheld, we don't see anything else going back to the court, then in the short term, we might start seeing these phones being pulled from the shelves. in the long term, samsung is not the only one that will have to deal with this. at&t, motorola and other cell phone manufacturers will also be impacted with their designs. and many of that stuff could be happening now, but they may have to go back to the drawing board .

>> so, it's one of those, if i were texting tba situations.