Bring the Olympics home with toys, technology

>>> this morning on "today's" countdown to london , just three years ago, show you how to bring the summer games home with toys and gadgets. mario armstrong, digital lifestyle editor and contributor and world champion hummer. very nice. all right.

>> yes, i do have a gold medal in it.

>> a lot of folks sitting watching tv .

>> yes.

>> 3d.

>> sure.

>> this is the first one in 3d.

>> when you think about london before 1948 , black and white . this is sony 3d television, opening ceremony , closing ceremony .

>> is this 3d right here?

>> i don't think this is 3d.

>> no, it's not. okay. but if it was --

>> if it was, it would look great. a lot of events, over 200 hours in 3d. the tv is 3d, it's not projecting a 3d image .

>> a lot of apps.

>> a lot of apps, show you a few. london 2012 .com is the official apps. everything about the games, history of the games, go there. nbc also has a great site because all the games -- let's get it up there, mario. all the games are actually streamed. there we go. so all the events, al, will be live streamed.

>> is this the first time they are doing it.

>> live streamed, over 3500 hours. you can choose which feed you watch. if you watch track and field , go to javelin, not just track . also the athletes hub where you can learn what the athletes like, connect with them on twitter and facebook.

>> video games .

>> this is big, playstation 3 , the game we're showing official london video game , available on multiple gaming systems. $39 bucks. i like it, party mode, so everybody can play.

>> party.

>> party mode.

>> olympics are a big party.

>> leap frog .

>> this is a map. what's cool it has all the countries, take a tag pen, then teach your kid we're playing spain. what is hello in spain. we're playing the united kingdom .

>> welcome to the united kingdom . you can use this as a fun way to teach kids to learn what they are seeing on the screen with olympics .

>> barbie.

>> barbie had to do something with olympics , track and field , $13, $14 amazon, hurdles, everything, all the accessories to make it feel like a real gymnast or experience.

>> during the summer don't want the kids getting the summer slide.

>> no summer reading loss, no summer learning loss . good reading materials. i love this one. this is by nbc production.

>> ryan brown , who happens to be the husband of one of our directors, mary ellen.

>> very fun book.

>> the best olympic book for kids ever written.

>> great color illustrations, great for 8 to 12 years old.

>> want to start looking like athletes .

>> custom shoes, new balance. they not only look great but feel great. it takes four to eight days to customize them. you can do any color combination and put words and names and things on the back of it.

>> pretty cool.

>> really night there.

>> some other gear.

>> soccer jersey , the official usa soccer jersey for men. many of these can be found at soccer pro.com. all the cool jerseys from all the teams playing plus the soccer ball itself.

>> you got any skills?

>> i've got nothing.