TODAY | January 24, 2012
>>> this morning on "eat this, not that!" the envelope please! supermarket food award winners, the excitement is building. author david zinczenko , author of the all new "eat this, not that supermarket survival guide" has the best items on your store shelves. good to see you.
>> you, too.
>> you have three nominees in each category, all good.
>> all deserving performances.
>> there can only be one winner. breakfast cereals .
>> you have shredded wheat . fiber one and kashi go lean. all good. all good.
>> but --
>> the oscar is going to go lean.
>> you can't call it the oscar. they will sue us.
>> the eating, the a-lister, the show-stopper. here's why. this 140 calorie breakfast has the protein of two eggs and the fiber of two and a half bowls of oatmeal.
>> that's what you need. you need high fiber , low sugar. but if you can get protein of a hamburger.
>> very impressive.
>> that's a winner.
>> that's the money baller.
>> all right. dessert.
>> okay. so we have the turkey hill banana split , edy's french silk and oreo cookies & cream blast from breyers.
>> why does this win?
>> this is "the help" of decadent desserts.
>> as long as it's not the pie.
>> 130 calories, five grams of fat. a bunch of ice creams have over 300 calories and 75% saturated fat . this has 15%. this is why it wins.
>> all righty. now yogurt used to have the easy names. now they're hard to pronounce.
>> all you need to pronounce is greek. if you can get greek yogurt , greece is the word. greek, greek. you don't need a waistline bailout.
>> i set you up for it.
>> you like oikos and chobani.
>> but the fage. this has high protein , low calories, calcium and potassium.
>> oh. now protein bars, snack, energy bars , very popular. i have had all three and they're terrific.
>> you love the kind bar.
>> i do.
>> you're right. this is the ryan gosling of energy bars .
>> this bar will lift me up.
>> yes. i saw it. that was quite a moment. that was a showstopper.
>> it's a perfect portion size. it's only got 210 calories, ten grams of protein. who needs a steak.
>> the cliff and lara bar also good.
>> i'm going with kind. if you want to get through the third hour of thank yous.
>> or the fourth hour of "today."
>> and go up on stage and kiss halle berry .
>> sorry to disappoint. and beverages, iced teas.
>> you lost david completely. threw him off.
>> honest. this thing is 34 calories, zero grams of famit, ten grams of sugar.
>> david zinczenko , it's an honor being nominated.
>> thank you.
>> coming up, kathie lee and hoda talk to kathryn higeigl about her "plum" of a role after your local news