TODAY   |  July 22, 2011

TV reporters’ hot food stunts put to the test

Is it really so hot that you could fry an egg on a sweltering city sidewalk? NBC’s Jeff Rossen er, umm… investigates.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> it gets this hot, you you know what comes next, tv reporters showing for better or worse how bad it is. jeff rossen is one of them. jeff, good morning to you.

>> matt, good morning to you. it's going to be over 100 degrees here in new york city today. heat index , around 111. we're in television so it is our job to go out there and show you just how hot it is. reporters across the country are spanning out to show you. the problem is aside from some unusual amount of sweating, right, i think we can agree on that, the heat isn't that visual. so reporters have to get creative. when it snows, that's easy. we just show the snow. you physically can't get a car through here or even an ambulance through here. in hurricanes, just point the camera, instant tv.

>> right about now -- oh!

>> are you okay?

>> we're okay. we're okay.

>> reporter: sorry, al. but during a heat wave , how do you show it? people drinking water , sweating? ah, not exciting. so queue the stunts. in minneapolis, nbc affiliate kare cooked cookie on a dashboard. yummy. in detroit, this reporter hopped in a hot car.

>> we going to sit in here and see how long i can last. and we're going to check back in you in ten minutes to see how hot this car really gets. so wish me luck.

>> reporter: ten minutes later --

>> i felt lightheaded. i felt closter phobic and had to get out.

>> reporter: in tulsa, oklahoma, they broke out the thermometer.

>> between 130 and 135 degrees out here on the sidewalk.

>> reporter: it is a little on the scorching side out here.

>> reporter: it's not just local reporters, here at "today" we love the visuals, too.

>> can you really cook eggs on a street? let's see. coming right up.

>> reporter: we also brought a frozen mac and cheese dinner and a frozen pizza. would they cook on a new york city sidewalk?

>> it's great. i hope the eggs win.

>> reporter: fast forward two hours, we check back.

>> should i try it? it's cooked. the mac and cheese is cooked. the noodles are soft.

>> reporter: and our pizza? nbc internal alex joined me.

>> the pizza is actually cooked.

>> reporter: and finally, ah, the eggs. here is the finished product. i don't know. what do you think? is that cooked?

>> yes.

>> yes?

>> yes.

>> would you eat this?

>> no.

>> would you eat this?

>> no. it's cooked.

>> it's cooked?

>> yes.

>> but you wouldn't eat it?

>> i wouldn't eat it.

>> too runny.

>> reporter: apparently i'm the only person in new york who will eat things off new york. boston, 100. philly, 103. d.c., 10 3. the heat indices are well above that. as all those reporters are out there today show some love. give them some water. to answer your question, i think it was for the worse from what you said earlier.

>> i've got some purell for you, jeff. good luck with your dietary problems over the