TODAY | April 02, 2011
>>> we continue our series secrets of with a look at a hotel concierge. staying at a luxury hotel has its perks, especially if you know what you want and maybe more importantly who to ask. i went behind the desk to learn the secrets of this exclusive trade where no request is too crazy and failure is not an option .
>> reporter: in the secret world of luxury hotels, anything goes. from private jets to private pool party its.
>> in the middle of a blizzard, i got a call who wanted to have an outdoor swimming party that night.
>> reporter: michael is a veteran concierge with a tell all book. what are some of the craziest requests you've received?
>> crazy. what's crazy? if you have access to a concierge and you have a budget, nothing is crazy.
>> reporter: but when nothing is crazy, things can get a little insane. like one guest's request for a bath of melted chocolate.
>> so i want to please you so bay tt i'll stop at nothing.
>> reporter: here in times square --
>> we're in the driver's seat now, right?
>> reporter: michael and his team can take you to the a-list party spots.
>> this is basically like a glitter audience celebrity site, but what i use it for is i look at where parties are happening because that's how i know if it's hot or not.
>> reporter: provide a little romance --
>> obviously if anybody's on a honeymoon, they'll want rose petals.
>> reporter: and book you the hottest ticket in town.
>> this is a map of all of the seating arrangements on broadway because people want to know where they will be sitting.
>> reporter: i was given a mission. one reservation, two people, 8:00 p.m . at the hottest restaurant in town. i have a couple who would like to come in this evening and 8:00 p.m ., a table for two. 8:30 or 7:30. all right. i'll check with them and get back with you. i couldn't hit the 8:00 p.m . target, but with a little help --
>> it's michael , i own the concierge and we have our absolute favorite, favorite client in house and i know you have 7:30 or 8:30, but is there any chance that we can fudge a little?
>> reporter: mission accomplished .
>> you're so sweet. i really appreciate it. thank you so much. okay. bye-bye.
>> reporter: and that's how it goes. the less on? if you want it, you have to ask for it. and you also say you should be honest, candid.
>> yes. well, you know, candid comes in to play around things like money and sometimes things that are a little bit spicy.
>> reporter: and leave it to the experts.
>> it's about not judging and understanding that people aren't really being demanding. they're being hopeful. people want things, you know? and it's okay with me. i get it. that's why i'm here.
>> and thank god he's there because you don't want me making the phone call .
>> how do you get reservations?
>> i don't. i don't go to any cool restaurants. he's like where do you like to go? i don't know.
>> sure, tuesday, 11:00 p.m .
>> the most unusual request i made, i was in washington for a black tie one night. i don't tie bow ties very well. i never learned. and i'm frustrated, i'm late, and i call the concierge, can you please send someone up to tie my tie. so they send a wart up. a waiter up. and i'm handing him 20s hoping to keep his mouth shut.