December 8th, 2012
Should toy marketing be gender-neutral?
For the first time in history, Mattel is introducing a Barbie construction set, and some toy catalogs have raised eyebrows by adopting a gender-neutral tone that includes girls playing with Nerf guns and boys playing with dolls. “I don’t care what they play with, as long as they’re out of my hair,” said one mother of five. NBC’s Gabe Gutierrez reports.