IE 11 is not supported. For an optimal experience visit our site on another browser.
We apologize, this video has expired.
  • UP NEXT

    College Republicans Divided With Future of Party in the Balance

    01:44
  • Minimum Wage Back on the Ballot in South Dakota

    03:37
  • Are new voter ID laws unfairly blocking people from the polls?

    05:40
  • What would it take to rig an election?

    04:58
  • Clinton Enthusiasm Gap is Challenge for Attracting Young Black Voters

    02:07
  • Black millennials want to hear about issues

    02:09
  • Latino, Muslim Democrats Form Unlikely Partnership to Get Out the Vote

    02:24
  • LGBT Activists Getting Out The Vote

    03:23
  • How do millennial moms feel about the presidential race?

    04:40
  • Here’s what moms want to hear from Hillary Clinton and Donald Trump

    04:06
  • How social media is changing 2016 race

    07:03
  • How gentrification effects every cities’ neighborhoods

    05:47

How does social media influence your view of the election?

04:11

Political campaigns will spend an estimated $1.2 billion on digital ads this election cycle, and data on social media is helping tailor ads that will resonate with voters. Privacy experts say there are ways to safeguard your personal information, and Facebook says they have made it easier to adjust your preferences. NBC’s Jo Ling Kent reports for TODAY. (Red, White and You is brought to you by Amazon.)