December 12th, 2016
Hatchimals are hoarded by best-selling author, and parents are outraged
Selling out everywhere, Hatchimals are the hottest toys of the holiday season – so hot that people are buying them in bulk and reselling them at hiked-up prices, frustrating parents. Sara Gruen, author of the best-selling “Water for Elephants,” is catching heat for buying $23,000 worth of Hatchimals. NBC’s Gadi Schwartz reports for TODAY.