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What's in a name? ‘Share a Coke’ campaign gets 550K Instagram posts

Coca-Cola has turned around a decade-long decline in sales, and the likely cause is putting names and friendly words on their sodas for the “Share a Coke” campaign. Carson Daly reports from the Orange Room.

Coca-Cola has turned around a decade-long decline in sales, and the likely cause is putting names and friendly words on their sodas for the “Share a Coke” campaign. Carson Daly reports from the Orange Room.