nokia

Nokia Lumia 525: The next most popular Windows Phone?

Nov. 27, 2013 at 11:09 AM ET

Nokia unveiled the Lumia 525, the successor to the Lumia 520, currently the most popular Windows Phone on the market.
Nokia
Nokia unveiled the Lumia 525, the successor to the Lumia 520, currently the most popular Windows Phone on the market.

Nokia has officially unveiled the Lumia 525, the slightly amped-up version of the Lumia 520, currently the most popular Windows Phone on the market. 

The biggest improvement: The Lumia 525 will ship with 1GB of RAM, compared to the 512MB of RAM that the old model came with, which should help it run memory-intensive apps and games more smoothly. 

Aside from that, the specs look pretty similar. Both phones come with equipped with a 5-megapixel camera, 4-inch WVGA display, and a dual-core 1GHz Snapdragon S4 processor.

Like with the 520, the Lumia 525 lets you switch colors with a removable shell, giving you the option of black, white, orange, and yellow. Sadly for selfie auteurs, neither come with front-facing cameras. 

So, what is the big draw? Nokia is probably betting on the price. The Lumia 520 currently owns 26.5 percent of the Windows Phone market, according to AdDuplex, and the fact that you can buy one for as low as $69.99 with no long-term contract might have something to do with that.

While no release date or prices have been announced for the United States, Nokia told The Verge that the Lumia 525 will initially be launched in Singapore on Dec. 14 for SGD249 ($199). The Lumia 520 was similarly released in Asia, Africa, and the Middle East before coming to the United States, and was initially priced at $185. NBC News has reached out to Nokia and will update the story when more details become available.

Keith Wagstaff writes about technology for NBC News. He previously covered the tech beat for TIME's Techland and wrote about politics as a staff writer at TheWeek.com. You can follow him on Twitter at @kwagstaff and reach him by email at: Keith.Wagstaff@nbcuni.com

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