Oct. 10, 2011 at 11:18 AM ET
by Rina Raphael
Harrod's is having a blowout – and it's not on cubic zirconia.
The U.K. department store now offers a new luxury salon service, and it'll cost you: 320 pounds ($434) for a diamond-and-truffle-infused hair treatment at their Urban Retreat spa. The salon uses Truffle by Feunte, which treats hair with the skin of white truffle, "pure" diamond dust, and meteorite dust from space and is described as the "world's best and first self-thinking shampoo" (can it think about how expensive it is?!), according to the company's website.
Supposedly, this rare combination of ingredients can react to each person's mane's individually, restoring it to its original luster. The meteoric shampoo and conditioner sell for a whopping 275 pounds ($373) at retail price and come as part of the Harrod's blow-dry treatment, along with a hot stone cranial massage.
A massage we understand, but what's so great about diamond and meteor dust? The diamond dust, "supplied by one of the oldest Dutch diamond families," is magnetically charged to bond to hair – resulting in a lasting shine. The meteors, on the other hand, are packed with minerals which are "extremely suited to human hair and the scalp," according to Feunte's findings.
Shine-boosters are big business these days, popular both in the salon and in hair electronics. "[Truffle by Feunte] seems like the extreme version of hair dryers that use tourmaline, which claims to dry hair faster, prevent damage and boost shine," said TODAY style editor Bobbie Thomas. "Tourmaline has unique ionic and infrared properties, and it is so powerful that it can cost up to $10,000 per carat."
The last few years have produced several expensive beauty treatments – 24k gold facials, diamond stone massages, truffle pedicures and the like – but this is the first The Look has heard of meteorite dust. Several websites have taken aim at the treatment, ridiculing its hefty price tag. "You know how many other things you can buy for [that money]!?" writes Emily Abbate of The Stir. "I could snag an entire fall wardrobe from a reasonably priced store like H&M."
What do you think? Would you ever spend a few hundred dollars on a hair treatment? How much is a lasting shine worth to you?