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Will an 'I'm married' imprint wedding ring discourage cheating?

June 28, 2012 at 2:17 PM ET

thecheeky.com /
This exists: A $550 "anti-cheating" wedding ring promises to leave an imprint of "I'm married" on the wearer's finger.

By Samantha Randazzo,Styleite

Do you ever look at a particularly strange product and wonder who pitched it in a boardroom — and what team of brand executives thought it was a good idea?

A new "anti-cheating" titanium wedding band, sold for $550 on TheCheeky.com, has the words “I’m Married” carved on the inside. The site promises that the engraving will imprint the wearer with the phrase, thus preventing them from simply taking off their wedding band and cheating. This ring has caused quite a buzz around the Interwebs, which is no surprise, because it raises quite a few questions:

  1. Wouldn’t the imprint fade in 20 minutes, giving the wearer ample time to carry out their, um, plans?
  2. What if the person who is cheating with the wearer simply doesn’t care that they’re married? (Or, as an especially observant Twitter user pointed out, what if they can’t read?!)
  3. If you feel the need to purchase this, shouldn’t you reexamine your relationship?

Basically, this item would be purchased under the assumption that its wearer was going to be unfaithful at some point, which really should be a deal breaker at the start. Furthermore, we’re guessing that men won’t be too keen to slip this on their fingers, because it brands them as potential cheaters. And we say “men” only because there doesn’t appear to be a women’s version at all.

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