Sold out! Kate's $1,200 Wimbledon dress is a hit

June 28, 2011 at 10:30 AM ET

The Duchess of Cambridge has sold out yet another designer dress. In a trip to Wimbledon to watch British tennis hopeful Andy Murray, the newlywed donned a white pleated sleeveless three-tiered dress by Temperley, by London’s Alice Temperley.

It took only 30 minutes for the frock to disappear online.

“Unfortunately we've now sold out of the Moriah Dress but we have plenty of other Temperley London pieces in, so be sure to get them now before they dissapear (sic). You may not get the press attention that Kate does, but you'll definitely turn heads,” read the message on the cSee online store. The dress isn't listed on Temperley's U.K. site.

Suzanne Plunkett / Reuters /
Duchess Kate arrives at Wimbledon on Monday. As usual her dress sparked a fashion frenzy.

It is not known if Kate paid full price for the frock -- $1,272 -- or if she picked it up in the summer sale for $632. The Moraiah dress is still available in black on the designer’s U.S. website for $660. Kate paired the dress with nude heels she has been seen in several times.

Her unofficial endorsement is proving to be the best advertising U.K. designers and brands can get. Practically every dress she wears, regardless of the price, sells out online within minutes, including the $1,040 Burberry coat she wore on a trip to Ireland in March.

Photos of the duchess wearing a Reiss bandage dress while meeting Michelle Obama in May prompted a run on the store’s site, crashing it for several hours. 

Monday marked Kate’s first time sitting in the royals’ box at Wimbledon, although it isn’t her first time at the tournament. The All England Lawn Tennis and Croquet Club recently displayed a thank-you note that Kate sent in 2008 – spelling mistake and all.

“Thank you for your kind hospitality at Wimbledon last week,” she wrote. “My friend and I had such a fantastic time and it was great to be able to enjoy the day knowing that we could have a little peace and quite (sic) if things got a little too hectic.”

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