Safe style? Fashionable Super Bowl helmets up for auction

Super Bowl helmet Council of Fashion Designers of America
So pretty! This is one of 48 specially designed Super Bowl XLVIII football helmets being auctioned off to benefit young athletes.

Football just got glamorous.

Weeks away from the Super Bowl in New Jersey, Bloomingdale's, the NFL and the Council of Fashion Designers of America teamed up with designers like Rachel Zoe, Diane von Furstenberg and Kenneth Cole to customize 48 football helmets, which went up for auction on Wednesday. 

Betsey Johnson helmet Bloomingdale's
Betsey Johnson designed a helmet of roses for the auction.

“Bloomingdale's’ New York heritage, combined with the fact that Super Bowl XLVIII is taking place in our back yard, gives us an opportunity to merge fashion and sports in a modern way,” Frank Berman, Bloomingdale’s executive vice president of marketing, said in a press release.

Kenneth Cole Bloomingdale's
Kenneth Cole is the designer behind this black helmet with wise words imprinted on its side.

The helmet auction will continue through Feb. 4 on Bloomingdales.com, with prices starting at $248 per helmet. All net proceeds will go to the NFL Foundation, a nonprofit organization that supports the health and safety of athletes in youth football programs.

  • Slideshow Photos

    Fashion meets football

    Bloomingdale's has teamed up with the Council of Fashion Designers of America and the NFL to create these 48 one-of-a-kind Super Bowl XLVIII helmets.

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    Haute couture helmets -

    Bloomingdale's has teamed up with the Council of Fashion Designers of America and the NFL to create these 48 one-of-a-kind Super Bowl XLVIII helmets.

    Alejandro Ingelmo designed this beauty. Other participating designers and their creations are featured in this photo gallery.

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    Mark Badgley and James Mischka for Badgley Mischka -

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    Rozae Nichols for Clover Canyon -

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    Cynthia Vincent for Twelfth Street -

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    Danielle Snyder and Jodie Snyder for Dannijo -

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    Donna Karan for Donna Karan and DKNY -

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    Dana Lorenz for Fenton/Fallon -

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    Nicole and Michael Colovos for Helmut Lang -

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    Kenneth Cole -

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    Narciso Rodriguez for Narciso Rodriguez Studio -

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    Ariel Ovadia and Shimon Ovadia for Ovadia & Sons -

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    Gela Nash & Pamela Skaist-Levy for Pam & Gela -

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    Dao-Yi Chow and Maxwell Osborne for Public School -

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    Rachel Zoe -

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    David Neville and Marcus Wainwright for Rag & Bone -

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    Rebecca Taylor -

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    Richard Chai -

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    Rogan Gregory for Rogan -

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    Sam Shipley and Jeff Halmos for Shipley & Halmos -

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    Sam Shipley and Jeff Halmos for Shipley & Halmos -

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    Steven Alan -

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    Tadashi Shoji -

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    Olivier Theyskens for Theyskens Theory -

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    Todd Snyder -

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    Blake Mykoskie for Toms -

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    These vibrant designs will be auctioned off from Jan. 15 to Feb. 4, with 100 percent of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football.

    See the full line-up and place your bids here.

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