Safe style? Fashionable Super Bowl helmets up for auction

Super Bowl helmet Council of Fashion Designers of America
So pretty! This is one of 48 specially designed Super Bowl XLVIII football helmets being auctioned off to benefit young athletes.

Football just got glamorous.

Weeks away from the Super Bowl in New Jersey, Bloomingdale's, the NFL and the Council of Fashion Designers of America teamed up with designers like Rachel Zoe, Diane von Furstenberg and Kenneth Cole to customize 48 football helmets, which went up for auction on Wednesday. 

Betsey Johnson helmet Bloomingdale's
Betsey Johnson designed a helmet of roses for the auction.

“Bloomingdale's’ New York heritage, combined with the fact that Super Bowl XLVIII is taking place in our back yard, gives us an opportunity to merge fashion and sports in a modern way,” Frank Berman, Bloomingdale’s executive vice president of marketing, said in a press release.

Kenneth Cole Bloomingdale's
Kenneth Cole is the designer behind this black helmet with wise words imprinted on its side.

The helmet auction will continue through Feb. 4 on, with prices starting at $248 per helmet. All net proceeds will go to the NFL Foundation, a nonprofit organization that supports the health and safety of athletes in youth football programs.

Fashion meets football

Bloomingdale's has teamed up with the Council of Fashion Designers of America and the NFL to create these 48 one-of-a-kind Super Bowl XLVIII helmets.


Join the TODAY Food Club NOW for a chance to win the Ultimate Cookware Giveaway.