Prince George's baby style: How to buy his looks for less

In honor of Prince George’s first birthday on July 22, we rounded up a few of his cutest looks and found budget versions for your little prince. 

So just why is the littlest royal such a trendsetter? “I think its partly because Prince George's parents are so likable and so relatable — yes, they're royals, but they seem to be genuinely in love, family-oriented and down-to-earth,” says Dianna Baros, creator of fashion blog The Budget Babe, whose own son was born just a few weeks apart from the tot. “They're a young, cool couple, so naturally we're eager to see how they dress their little one.” 

And his favorite looks also reflect what’s happening in kids’ fashion more broadly: “There’s a trend in children's style to dress babies in mini versions of ‘grownup clothes,’ little button-downs, polos, cardigans cargo pants in sophisticated neutrals like grays, white, blues and reds, as opposed to pastels, brights or neons.” Prince George is at the forefront of this mini-me trend — and generally sports a classic color palette like his famous mum.

Periwinkle polo and bright blue shorts

Prince George style DAVID GRAY / POOL / EPA

The young prince works the tonal trend in a periwinkle polo and bright blue shorts. Our affordable Target-plus-Old Navy ensemble is just as comfy and cute, perfect for a summer trip to the zoo!

prince george polo Cherokee
Prince George style Old Navy

To buy: Cherokee pique polo, $7.99,, and Old Navy pull-on poplin shorts for baby, $9.99,

Seaworthy shortalls

Prince George style MARTY MELVILLE / AFP / Getty Images

Did the ubiquitous overalls trend start with Prince George? We’re not sure — but it’s clear that the tot, seen here on Father’s Day, wears the look well. His red stripe shortalls are sold out, but our look-alikes are still available and cost less than half the price. 

Prince George style Dana Kids

To buy: Dana Kids smocked shortall, $27,

(Determined to snap up the real thing? While the overalls aren’t in stock, Spanish brand Neck & Neck still has Bermuda shorts in the same fabric in stock, on sale no less, for $25.29!)

Red sweater

Prince George style Chris Jackson / Getty Images

No cartoon embellishments or funny slogans for George! He prefers timeless pieces like this bright red sweater (excuse us, jumper.) 

Prince George style red cardigan Petit Bateau

To buy: Petit Bateau, $31.35,

Tip! Find more adorable baby (and mommy-to-be) inspiration on The Budget Babe’s Pinterest board!

Adorable overalls

Prince George style Max Mumby / Indigo / Getty Images contributor

He’s destined to be a skilled mariner like his dad (and even has his own mini dinghy!), so these sailboat-themed overalls are a natural choice for George. Our pick has a similar crisp navy color and seaworthy details. 

Prince George overalls Great Guy

To buy: Great Guy shortalls set, $19,

Ivory christening gown

Prince George style JOHN STILLWELL / PA WIRE / EPA

Move over blinding white, Prince George has decreed that antique-y shades of ecru and ivory are the new christening standard. If you don’t have an heirloom gown in your family (his was a replica of an 172-year-old garment worn by more than 30 blue-blooded babies!), we suggest this streamlined christening romper, sewn from ivory silk with delicate smocking detail.

Prince George style Grammie's Attic

To buy: Ivory smocked silk romper, $50,

Cream cardie

Prince George style STR / EPA

The dapper baby smartly let his collar peek out from his pristine, buttoned-up cardigan. Our pick is just as touchable soft and it’s machine washable, for those of us without a laundress on demand. 

Prince George cardigan Zutano

To buy: Zutano fleece button-up, $26.50,

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