Pantone's Radiant Orchid is 2014's Color of the Year

color Pantone, AP
Stock up: Pantone selected Radiant Orchid as the 2014 Color of the Year.

Winter may be quickly approaching, but consumers should take heart in a spring-like hue that will likely saturate everything from clothing lines to industrial items across the nation.

Radiant Orchid, a shade of purple with fuchsia and pink undertones, was announced on TODAY Thursday as the 2014 Color of the Year by Pantone, the leading authority on the hues used in paint, fabrics and manufacturing.

Pantone described Radiant Orchid as a modern and “surprisingly versatile shade” that can be worn by both men and women. It noted the color already made its way into makeup lines, on runways and in interior design products.

earrings West Elm
“Agate Ornament” earrings, in Radiant Orchid, sold by West Elm.
Krysten Ritter Getty Images
TV personality Kelly Osbourne attends the 2013 American Music Awards in Los Angeles showing off locks with a Radiant Orchid hue (left). Actress Krysten Ritter (right) attends an October exhibit opening in California wearing a gown in the now-trendy color.

“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. “It is a captivating purple, one that draws you in with its beguiling charm.”

The selection follows a revival theme started last year when Pantone selected Emerald as the Color of the Year for 2013, following the energizing Tango Tangerine for 2012. In September, Pantone revealed its top 10 shades for next spring, with Dazzling Blue leading the charge. The color is the same cobalt shade as Facebook’s logo and Citibank’s wildly popular bike share program in New York City.

Actress Gwyneth Paltrow poses at the "Contagion" photocall during the 68th Venice Film Festival at the Palazzo del Cinema on September 3, 2011 in Veni... Getty Images
Tangerine was everywhere in 2011: Gwyneth Paltrow at the 68th Venice Film Festival on Sept. 3; Emma Stone at the American Museum of Natural History on Nov. 10 in New York City; Abigail Breslin at ELLE's Women in Hollywood party on Oct. 17 in Los Angeles; Beyonce at the 2011 MTV Video Music Awards on Aug. 28 in Los Angeles.
Viola Davis arrives before the 84th Academy Awards on Sunday, Feb. 26, 2012, in the Hollywood section of Los Angeles. (AP Photo/Matt Sayles) Matt Sayles / AP
Viola Davis, wearing a strapless emerald green Vera Wang gown, arrives at the 84th Academy Awards on Feb. 26. Her bold choice was named as one of the influences for Pantone's 2013 Color of the Year.

While last year's green hue served as a symbol of growth, renewal and prosperity, Eiseman said “Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination.

“An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society,” she said.

The color has already made its way into red-carpet collections featured by Juicy Couture, Yoana Baraschi and more.

Pantone hailed the versatility of the shade, saying it can be livened up with yellows and oranges, while complementing blues, turquoise and teal. It also brightens up neutral shades of gray, beige and taupe. 

Radiant Orchid also has tinted items ranging from Kate Spade "disco pansy" chandelier earrings to a pintuck tunic sold by Old Navy. In Feb., Keurig will begin offering one of its MINI Plus coffee makers in the shade, too.

The color was top secret up until its official announcement on Thursday, but the Color of the Year selection is a process that actually begins as early as the spring prior to the big reveal. Discreet color forecast meetings are held at the New Jersey-based Pantone headquarters throughout the year, until finally its dedicated committee makes a decision based on their own personal travels, observations, and visions for the future.

Are you fan of the hue? What do you think should have been Pantone's Color of the Year? Let us know!

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    Pantone's Color of the Year 2015: Marsala -

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    Actress Freida Pinto attends the Glamour 2014 Women Of The Year Awards at Carnegie Hall in New York on Nov. 10, 2014.

    "Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. “This hearty, yet stylish tone is universally appealing and translates easily.”

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    2014: Radiant Orchid -

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    “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. “It is a captivating purple, one that draws you in with its beguiling charm.”

    Read more about this year's Radiant Orchid on Pantone

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    2013: Emerald -

    Viola Davis arrives at the 84th Annual Academy Awards on Feb. 26, 2012 in Hollywood, California. Her bold gown was named as one of the influences for Pantone's Color of the Year.

    Emerald, the first shade of green to be chosen since the Color of the Year began in 2000, symbolized prosperity, according to Leatrice Eiseman, executive director of the Pantone Color Institute.

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    2012: Tangerine Tango -

    Beyonce arrives at the 2011 MTV Video Music Awards (VMAs) on Aug. 28, 2011 in downtown Los Angeles, California.

    The reddish-orange hue of Tangerine Tango was meant to give consumers a shot of energy and boldness. "There's the element of encouragement with orange, it's building on the ideas of courage and action, that we want to move on to better things," said Leatrice Eiseman, executive director of the Pantone Color Institute, in 2011.

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    2011: Honeysuckle -

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    Honeysuckle was chosen to help inspire consumers "to face everyday troubles with verve and vigor," according to a Pantone press release in 2010.

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    2010: Turquoise -

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    "Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing," Pantone announced in 2009.

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    2009: Mimosa -

    Mariska Hargitay arrives at the 60th Primetime Emmy Awards on Sept. 21, 2008 in Los Angeles.

    Mimosa was seen as "warm and engaging", expressing hope and reassurance "in a time of economic uncertainty and political change," according to a Pantone press release in late 2008.

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    2008: Blue Iris -

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    "Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement," Pantone explained in 2007.

    Pantone; AFP/Getty Images
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