Oscar Pistorius fragrance ads dropped

Feb. 21, 2013 at 6:45 PM ET

After both Nike and Oakley suspended contracts with double-amputee Olympic runner Oscar Pistorius — accused of the premeditated murder of model Reeva Steenkamp — another brand has decided to part ways with the athlete.

Clarins beauty brand announced it was dropping an ad campaign for the A*Men fragrance by Thierry Mugler, which featured the Olympian since 2011.

Thierry Mugler /

“Out of respect and compassion for the families implicated in this tragedy, Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Oscar Pistorius,” the brand told WWD on Wednesday.

Pistorius, dubbed "Blade Runner" because he competes while wearing carbon fiber racing blades, is in the midst of a bail hearing in the murder case.

Pistorius maintains he fired into his locked bathroom in a panic over a possible prowler. However, prosecutors say the crime was premeditated, and that the 26-year-old put on his artificial legs and stalked Steenkamp to the bathroom to kill her.

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