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'Netflix for clothes': Can this unlimited service revolutionize your wardrobe?

A new app that launched Wednesday says it can revolutionize the way you buy clothes. “Rent the Runway Unlimited” promises unlimited access to hundreds of thousands of designer labels, at a fraction of the cost. NBC’s Olivia Sterns reports for TODAY.

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Can 'Rent the Runway,' a 'Netflix for clothes,' revolutionize your wardrobe?

Play Video - 2:58

Can 'Rent the Runway,' a 'Netflix for clothes,' revolutionize your wardrobe?

Play Video - 2:58

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