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Lancome's new face? Oscar winner Lupita Nyong'o 

Me + LANCÔME. #TGIF The secret's out. And it feels GREAT. @LancomeUSA #Lancome

A video posted by Lupita Nyong'o (@lupitanyongo) on

Lupita Nyong’o, whose red carpet style catapulted her into a fashion darling this year, will bring her grace and beauty to cosmetic counters across the world this summer as the newest face of Lancôme.

The 31-year actress will become the first black ambassador for the French makeup and skincare giant, the company announced Friday.

Matt Sayles / Today
Actress Lupita Nyong'o is Lancôme's newest ambassador.

Nyong’o called it an honor to represent Lancôme, “a brand with such a prestigious history and that I have always loved,” she said in a statement.

"I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” she said.

Nyong’o, who won Best Supporting Actress last month for her role in “12 Years a Slave,” will be the fourth Oscar winner to represent the company, joining Kate Winslet, Penelope Cruz and Julia Roberts.

Today
Nyong'o's red carpet style at the Golden Globes and Oscars earlier this year drew raves.

The Mexican-born Kenyan actress will be featured in campaign ads starting this summer, Lancôme said.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman,” Françoise Lehmann, general manager of Lancôme International, said in a statement.

.@lupita_nyongo+joins+Lancôme!+#lupitaforlancome+#beautyicon ©+Alexi+Lubomirski+for+Lancôme+pic.twitter.com/oFLA2YiuoX

—+Lancôme+USA+(@LancomeUSA)+April+4,+2014+

Xavier Vey, president of Lancôme USA, added that Nyong’o will help fulfill the company’s American mission, “which is to speak to all women.”

Follow TODAY.com writer Eun Kyung Kim on Google+ or on Twitter.

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