Lancome's new face? Oscar winner Lupita Nyong'o 

Lupita Nyong’o, whose red carpet style catapulted her into a fashion darling this year, will bring her grace and beauty to cosmetic counters across the world this summer as the newest face of Lancôme.

The 31-year actress will become the first black ambassador for the French makeup and skincare giant, the company announced Friday.

Lupita Nyong'o poses for a portrait at the 86th Oscars Nominees Luncheon, on Monday, Feb.10, 2014 in Beverly Hills, Calif. (Photo by Matt Sayles/Invis... Matt Sayles / AP
Actress Lupita Nyong'o is Lancôme's newest ambassador.

Nyong’o called it an honor to represent Lancôme, “a brand with such a prestigious history and that I have always loved,” she said in a statement.

"I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” she said.

Nyong’o, who won Best Supporting Actress last month for her role in “12 Years a Slave,” will be the fourth Oscar winner to represent the company, joining Kate Winslet, Penelope Cruz and Julia Roberts.

BEVERLY HILLS, CA - JANUARY 12:  Actress Lupita Nyong'o attends the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 20... Getty Images; Reuters
Nyong'o's red carpet style at the Golden Globes and Oscars earlier this year drew raves.

The Mexican-born Kenyan actress will be featured in campaign ads starting this summer, Lancôme said.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman,” Françoise Lehmann, general manager of Lancôme International, said in a statement.

Xavier Vey, president of Lancôme USA, added that Nyong’o will help fulfill the company’s American mission, “which is to speak to all women.”

Follow writer Eun Kyung Kim on Google+ or on Twitter.


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