Joe Namath's fur coat is Super Bowl winner on Twitter
Joe Namath's fur coat goes viral onlinePlay Video
Abandoned malls: See inside these U.S. shopping relics
'Debutante farmer' trades galley for a farm focused on the seasons
Teen hacks parents' phone to say 'HELL YES' instead of no
Sheep with wildly overgrown coat to get an emergency sheering
First it was Pharrell's Grammy hat; now it's Joe Namath's Super Bowl coat. Give the Web enough time and it will have a full closet of wardrobe memes for 2014.
The former New York Jets quarterback served as an honorary captain during Sunday's coin toss at the start of Super Bowl XLVIII, sporting a fur coat reminiscent of the days of "Broadway Joe," when he was a colorful icon of the bygone American Football League.
Within minutes the coat went viral, the jacket even getting its own Twitter handle, @JoeNamathCoat.
Here's what people online had to say about Namath and his fur coat: