im-obsessed-with

I'm obsessed with ... Boots No7 Stay Perfect Eye Mousse

Nov. 29, 2011 at 10:06 AM ET

Drugstore.com /
This is the vanilla color. It also comes in lilac, khaki and fudge.

A couple of months ago I found myself away for the weekend in New Jersey (yes, there are lovely parts of the Garden State if you were questioning my getaway destination), and found that I had left my entire makeup bag on the bed back home in Manhattan.

While I'm not a plaster-my-face-with-makeup kind of woman, I refuse to go out to a nice dinner without at least a dash of mascara and something on my eyelids, so I headed to the nearest Target to grab the basics. I picked up some Cover Girl mascara and eyeliner and then I spotted this tiny tube of Boots No7 Stay Perfect Eye Mousse in Vanilla. And love it so much that I have used it every day since that impulse buy.

The stuff is light, a little shimmery and never creases. It is also waterproof and while I don't wear makeup while working out or swimming it is nice to know that it wouldn't run down my face if I get caught in a downpour. It also makes a great base for eye shadow powder and is hypo-allergenic (whatever that really means).

Drugstore.com's description is pretty darn accurate: These dinky tubes of light-as-air color combine a wonderful whipped texture with a flattering iridescent finish. The unique formulation means the color lasts on and on and it's just so easy to apply, use your finger to dot and blend to your heart's content. The eye color is waterproof so great for sports enthusiasts.

At $7.99 for a tiny .16 oz tube it may seem on the pricey side but I have used it every day for more than 3 months and it doesn't seem to be close to running out, so a little goes a long way. I recently bought a tube of the darker khaki color for nighttime and am contemplating the violet shade for spring. (It comes in a 4th color, fudge, that would be great for those with darker skin, I imagine). If you haven't heard of the brand before, Boots is the sort of like the CVS of England — you can find them all over the place and the No7 line has been around for 75 years. They started selling their products in the U.S., at CVS and Target to begin with, a few years ago. Some people swear by their anti-aging serum, but I haven't tried it — yet.

What beauty product are you obsessed with? Tell us in the comments below and you may be featured in The Look.

TODAY.com supervising producer Susan Houriet is a beauty product junkie who secretly can't wait until her 8-month-old daughter is old enough to get pedicures with her.

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