'Hijarbie' Barbie creator of doll's fashionable hijabs, abayas: 'I saw a gap'

Long before Mattel released its Barbie with more realistic body shapes, Haneefah Adam was already giving the iconic doll a makeover to better reflect her own fashion and lifestyle choices.

Instead of miniskirts and hot pants, Adam’s Barbie sported equally fashionable, but far more modest, tunics and full-length dresses or cloaks. And she always wore a hijab to wrap her long blonde hair.

RELATED: Hijab-wearing teen wins best-dressed honor at high school

#Hijab #details

A post shared by Mini Hijab Fashion! (@hijarbie) on

“The idea occurred to me after I felt it would be nice to have a doll in my own image, covered up,” Adam said of her creation, Hijarbie, who has her own Instagram account showcasing “mini hijab fashion.”

The 24-year-old Adam, who lives in Nigeria, said she initially started the account as an outlet for her creativity.

RELATED: H&M features hijab-wearing model Mariah Idrissi in new ad

“I hope by updating the page, I'm able to inspire the Muslim girl child and the world at large and hopefully make a positive impact,” she told TODAY by email.

Hey there! #Hijarbie #hijabfashion #hijabmuslim #hijarbiestyle

A post shared by Mini Hijab Fashion! (@hijarbie) on


A post shared by Mini Hijab Fashion! (@hijarbie) on

When Adam posted her first picture nearly two months ago, she didn't know Mattel had plans to introduce a new line of Barbie dolls featuring curvy, tall and petite shapes. The new dolls were intended to present a more realistic representation of women while also providing a lift to sagging retail sales.

RELATED: From skin color to flat feet, see how Barbie is getting a makeover

"It did cross my mind after I started mine if it will be possible to see a more diverse collection of play things," she said. "I saw a gap and created Hijarbie to fill that up and provide for the kids that will want them."

Mustard yellow and burgundy. Dabbling into jewel tones #Hijarbie #instafashion #hijabfashion #hijarbiestyle

A post shared by Mini Hijab Fashion! (@hijarbie) on

Some #pink and #white action. Love it! 💓 I created the prints myself to match @eslimah's.

A post shared by Mini Hijab Fashion! (@hijarbie) on

Adam, who designed and sewed all the items featured on the dolls, said she plans to sell her creations in the near future. "We're working on it," she said.

RELATED: H&M features hijab-wearing model Mariah Idrissi in new ad

Last month, Dolce & Gabbana introduced a line a of hijabs and abayas, joining a growing number of designers and retailers trying to meet a demand from Muslim women seeking more shopping options for the head scarves and full-length cloaks traditionally worn in their faith.

Adam, who is preparing to launch a lifestyle brand called Hanie, said the response she's received has been “amazing.”

RELATED: Zendaya Barbie honors star for 'standing up for her culture'

“It's a hit with a lot of parents and older girls (who) wish they had it to play with when they were kids,” she said. “Hijarbie is a style star in her own right.”

Follow writer Eun Kyung Kim on Twitter.