Barbie 2016! America's classic doll-of-all-trades is running for president (unofficially), and Mattel is issuing a new Barbie presidential doll. OK, that's not new: Barbie's been in the running as a candidate since 1992.
But her running mate? It's not Ken...
This year, presidential candidate Barbie has partnered with another female doll to form an all-female ticket.
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"The President and Vice President dolls continue our efforts to expose girls to inspiring careers that are underrepresented by women," Barbie general manager and Senior Vice President Lisa McKnight said in a statement. "We see this doll set as a timely and topical platform to further the conversation around female leadership."
In addition to the dolls, there's also a work sheet at Barbie.com that will help girls understand how they can take charge. It's all part of the "You Can Be Anything" campaign Mattel launched in 2015 to help expand the doll's role model presence.
In a supersmart move, Mattel has sent the dolls to every female representative in Congress, some of whom are tweeting pictures of themselves proudly holding the package:
This is just the latest in the long line of careers Barbie has held over the years, which include everything from astronaut to surgeon, fashion designer to architect.
Barbie has partnered with She Should Run, a nonpartisan organization geared to inspiring women and girls to take up leadership positions. (A 2008 study by the Girl Scout Institute indicated that 39 percent of girls said they wanted to be a leader.)
That She Should Run campaign is integral to the change; the hope is that by having two female leaders running for the country's leadership that parents and educators can spur discussion with kids.
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"At She Should Run, we believe that women of all backgrounds should have an equal shot at elected leadership positions and that our country will benefit from having a government with varied perspectives and experiences," Erin Loos Cutraro, co-founder and CEO of She Should Run, said in a statement. "We are excited about partnering with the Barbie brand given its reach and influence to encourage girls everywhere to unlock their leadership potential."
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