April 1, 2014 at 1:57 PM ET
Calling all eco-conscious brides-to-be: If you’ve refused to set the date until the perfect sustainable wedding dress finally comes your way, it finally may be time to commit.
The popular fashion line Reformation, which uses repurposed vintage and surplus materials (tagline: “We make killer clothes that don’t kill the environment”), just launched its first bridal collection, and we’re pretty sure cool girls everywhere will be clamoring to get their manicured hands on it.
We’re also expecting to hear lots of sighs of “it’s about time,” in reference to the line, which features two wedding gown styles and six bridesmaid dresses, with seven color options, including pretty floral prints.
"Our customers and friends have been asking us for bridal since the day company started,” Reformation founder Yael Aflalo tells TODAY.com. “There is such a big demand for things that aren't so traditional on the wedding front. Girls want to still feel like themselves at a wedding. I think the eco-conscious aspect of the bridal collection is similar to the way girls feel about all our clothes: The fact that they love it comes first, second is the added bonus that it is great for the environment.”
A third plus? In addition to being environmentally friendly, these looks are totally affordable. Priced between $518 and $588 for the ivory silk bridal gowns and between $198 and $368 for the wedding party designs, these actually may just be those elusive dresses we hear of that will be worn long after the last dance at the reception.
“We really want Reformation to be an inclusive brand, not exclusive,” Aflalo said. “Keeping our price points manageable is the best way to make sure it doesn't seem out of the question or out of reach for people. It doesn't seem fair that you have to spend a fortune to have a beautiful wedding; we hope as many people as possible can have the day the way they want.”
All the styles, available at company’s stores in New York and Los Angeles and online at thereformation.com, are revamped versions of the most popular Reformation dresses and include dresses people have asked the company to create for actual weddings, according to Aflalo.
“It's pretty much exactly what our customers have wanted from us,” she says. “In that sense, they are truly designed for our Reformation babes.”
And, as Reformation notes on its site: “Friends don’t make friends wear ugly dresses.” Now, there’s a vow every bride should say “I do” to, don’t you think?