Who wants a reason to bust out that sassy nail painting emoji? How about 42 of them?
Essie, the cult-favorite polish brand known for its trendy shades and smooth texture, is upping the mani ante (the mante, if you will). A new line of long-wear gel polishes, known as Essie Gel Couture, will hit stores and salons in June — though, you may not recognize the bottle at first glance.
The 42 new shades fit into four lines, plus a quick-drying top coat meant to be used with every shade. There's ...
Atelier (neutrals)
First Look (pastels)
Fashion Show (brights)
After Party (deep jewel tones)
With names like "Fairy Tailor," "Model Citizen" and "Find Me a Man-nequin," Essie is taking the high-fashion theme seriously. In fact, Kate Bosworth, Elle Fanning and Katie Holmes donned the new polishes on the Met Gala red carpet — arguably the biggest fashion event of the year.
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Even Essie’s signature bottle is getting a new look: the slanted sides are meant to evoke a twirling dress on the runway and the swirl-stem brush is tapered to drop off just the right amount of color.
Ooh. Ahh.
According to Essie, two coats of color plus one top coat can last up to fourteen days. (And don’t worry — if you’re not ready to commit to two full weeks of being a "Twill Seeker,” Essie’s regular polishes aren’t going anywhere).
Started from the bottle, now we’re here. Sassy nail emojis ad infinitum.